1. People who are omnivores, not vegans. Digital is part technology, part content strategy, part marketing art — and science. People who very strongly identify with only one piece of the equation will struggle on a high-performing digital team. Over the past decade skills within digital teams have merged even further. For example, years ago there was a tidy division between the wireframe creators and front-end developers. As development has become quicker and less costly, more prototyping occurs in code. People who are used to throwing their deliverable over the transom and clocking out — a familiar paradigm in print production — may have trouble tolerating the shifting sands of digital.

2. People who understand a website launch is only the beginning. Focusing solely on a website launch is a bit like planning for your wedding more than your marriage. Smart project managers and content strategists will force you to create personas and walk through use-case scenarios that test workflow and resource assumptions. “Who updates that feature? How? Where does that video clip come from?” Team members should all be aware of desired analytics results like increased sales or reduced transaction steps that will be measured at intervals post launch. Here’s a test: if the job candidate can speak compellingly about the launch collateral but less than fluently about the digital product’s six-month analytics proof points, beware.

3. People who recognize that design is a differentiator. A unique idea for a digital product or service is surprisingly rare, and design excellence is often the differentiator. Understanding of design is not only a belief in the value of a strong initial concept, but also adherence to the belief that multiple small design decisions add up to a significant user experience impact. This requires a level of attention to detail, and a belief in the value of microinteractions. Everyone on your digital team — not just the designers — should be able to wax effusive about a digital product design they love, and point to the specific attributes that make the design work.